Umami Crave the Fifth

Joanna and Stephanie came to me needing a brand identity for their delicious new concept, Umami Dressing, created locally here in the Okanagan. Umami, meaning “Savoury” in Japanese, is more than just a dressing - it’s a dip, dressing and finishing sauce that goes with almost anything. The girls wanted a product that would look different from the rest and stand out from its competitors on the shelf, because truly, it is a product of its own kind.

Brand Identity, Product label, Packaging, Print Design, Website Design